WOOGIE

Branding

WOOGIE focuses on the relationship between ‘people’ and ‘objects’ under different periods and cultural backgrounds, selecting objects, sculptures, accessories, etc., from the last century to the present, exploring the symbiotic relationship between art and nature, functionality, and artistry. The scarcity of selected items determines that the brand goes against mass production. Packaging needs to meet diverse styles and size variations while ensuring small-scale production. We respond to the brand’s pursuit of environmental protection and recycling, matching the pragmatism of logistics. Ultimately, we choose ‘recycled pulp gray board’ as the material, using unprinted, standardized grid semi-transparent die-cutting molds to make the packaging box easy to cut and flexible, thus matching the diversity of vessel products. Embracing environmental protection, prioritizing practicality, and through design, returning packaging to its essence, we sincerely showcase the beauty of objects.