SHAN LI JIANG NAN

Branding & Packaging

“Shanli Jiangnan Scenic Spot is located in Guizhou, China. Covering an area of about 2600 acres which relies on the 4A-level scenic spot of Jiuzhou Ancient Town. It combines the “Jiangnan Element, Jiuzhou Ancient Town, and Tunpu Culture” to form a unique Tunpu style. In order to reflect its cultural characteristics, we use the window as a visual concept. We combine the local cultural features of the project to refine the elements of flowers, opera, art, and natives to reflect the continuation and regeneration of the Tunpu culture of Shanli Jiangnan.

山里江南景区位于中国贵州，占地约2600亩，依托国家4A级景区旧州古镇。将“江南元素、旧州古镇、屯堡文化”融为一体，形成了独有的屯堡风情。为体现其文化特征，我们以窗口作为视觉概念，结合项目当地的人文特色提炼了花、戏、艺、民等元素来体现山里江南屯堡文化的延续和再生。