Branding & Packaging

We upgraded the brand image of the producers of the Tucao Convention and the talk show Congress.


From the three aspects of easy to use, fun and systematic, the brand Chinese name is simplified, and it is mainly used for identification, supplemented by graphics, which is applicable to the future online and offline multi scene use; and the logo graphics are strengthened and extended to form an interesting, humorous and non rigid visual impression as a whole; at the same time, the proportion of black, yellow and white colors in the visual system is strictly controlled, and the design is based on Local details have highlights, which makes the whole not abrupt.