FUN FACTORY

Branding & Packaging


We upgraded the brand image of the producers of the Tucao Convention and the talk show Congress.

 

From the three aspects of easy to use, fun and systematic, the brand Chinese name is simplified, and it is mainly used for identification, supplemented by graphics, which is applicable to the future online and offline multi scene use; and the logo graphics are strengthened and extended to form an interesting, humorous and non rigid visual impression as a whole; at the same time, the proportion of black, yellow and white colors in the visual system is strictly controlled, and the design is based on Local details have highlights, which makes the whole not abrupt.


我们给吐槽大会和脱口秀大会的出品方笑果文化做品牌形象升级。
从好用、好玩、系统性强三个方面出发,通过简化品牌中文名称,且以它为主识别,图形为辅,适用于未来线上线下多场景运用;并强化、延伸logo图形,让其整体形成有趣、诙谐、不刻板的视觉印象;同时严格控制黑、黄、白在视觉系统里的色彩比重关系,设计在局部细节有亮点,使整体不唐突。