BLBM

Branding & Package


The body part which each product mainly supports is interpreted by a Chinese character, which is redesigned in combination with the unique product attribute–air fiber. The overall packaging breaks the traditional package image of sleep products, highlighting the technical attribute of its product material as well as creating a new brand image leading the “national trend” for blbm.


将每个产品主要承托人体部位通过一个汉字提炼出来,结合空气纤维这一独特的产品属性对汉字进行再设计,整体包装跳脱了传统睡眠产品的包装形象,不仅突出了其产品材质的科技属性,还成功的为菠萝斑马塑造了“国潮”这一新的品牌形象。