NEIWAI

Female Undergarment Branding & Packaging


Advocates but not publicity, gentle determination with self-confidence which is our capture of “NEIWAI” personalities. “Internal within external, external within internal,” like the temperament synthesis of NEIWAI target groups which is also the original idea of designing NEIWAI. At the same time, we have set systematic recommendations for color, font, space, etc., and the customers have implemented them in the development process of the brand and extended very well, even the growth of the extension.


有主张但不张扬,温和笃定而又自信,这是我们对内外性格的捕捉;内中有外,外达内心,像是内外目标人群的气质合成,也正是设计内外logo最初的想法;与此同时,我们给品牌设定了颜色、字体、空间等系统性的建议,客户在品牌发展过程中都一一贯彻执行了且延展的非常好,甚至是生长式的延展。