Advocates but not publicity, gentle determination with self-confidence which is our capture of “NEIWAI” personalities. “Internal within external, external within internal,” like the temperament synthesis of NEIWAI target groups which is also the original idea of designing NEIWAI. At the same time, we have set systematic recommendations for color, font, space, etc., and the customers have implemented them in the development process of the brand and extended very well, even the growth of the extension.