Qian’s TCM

Packaging


Qian’s TCM originates from a family of traditional Chinese medicine with a history of a hundred years, by inheriting the philosophy of traditional Chinese medicine health preservation and the principles of medical techniques to explore the application of traditional Chinese medicine in both body and mind.

Qian’s TCM deeply understands the current status of modern female symptoms. Eastern regimen of culture originates from meticulous rationality derived from observation, listening, questioning, and pulse-taking. The brand finds the “laws” of traditional Chinese medicine application through endless experimentation, using systematic and intelligent traditional Chinese medical methods to address the contemporary health needs of women, allowing the body to return to a stable and continuous state.

Our design also stems from the exploration of life and essence, expressing the meaning of life through the driving force of cells, providing long-term nourishment, healing the body and living beings. Integrating internal and external cultivation, based on traditional Chinese medicine for effective healing prescriptions, systematic and wisdom traditional Chinese medical methods become the key expression of design.

Traditional Chinese Medicine (TCM) advocates the path of body balance, combining internal and external nourishment to restore the body to a stable and continuous state. We integrate the characteristics of our product as an external medication, emphasizing the long-lasting and gentle application treatment through the gradation of color. We hope to convey the feeling of the body being healed through the packaging as a medium.


钱氏清方由百年中医世家而生,以传承的中医养生理念与技术原则,探索中药活性之于身心的应用。

钱氏清方深谙现代女性症候现状,东方的养生文化来源于望闻问切的缜密理性,品牌从无穷尽的试验中寻找到中药应用的「规律」,用系统且智慧的中医疗法解决当代女性的身心健康需求,让身体回到一个稳定、持续的状态。

我们的设计也源自于对生命和本质的探索,以细胞的驱动力来表现生命意义,长效调养,愈身活体,东方之能,内外兼修,以中药为本作疗愈良方,系统且智慧的中医疗法,成为设计表达的关键。

中医倡导身体平衡之道,结合内外调养,让身体回归稳定而持续的状态。我们结合产品为体外用药的特性,通过渐变晕染的色彩变化,强调长效而温和的贴敷治疗,希望把身体被治愈的感受通过包装为载体向外传递。