Natural Rice Branding & Packaging

The original intention of the LONSHARE is to enhance the perception of beauty in people’s daily life. The modern aesthetics is used to the re-innovate packaging of local special ingredients as the core concept of the brand – Selecting the best food from all over the world; tasting the most original happiness in life; Advocating living like a farmer. This rice package designed for LONSHARE. To increase the value and present sense of the product, we added a bowl to the content of the product, so the outcome was named “a bowl of rice.” “Living like a farmer, think like a laborer” is the best interpretation of this packaging design concept.