LONSHARE

Natural Rice Branding & Packaging

The original intention of the LONSHARE is to enhance the perception of beauty in people’s daily life. The modern aesthetics is used to the re-innovate packaging of local special ingredients as the core concept of the brand – Selecting the best food from all over the world; tasting the most original happiness in life; Advocating living like a farmer. This rice package designed for LONSHARE. To increase the value and present sense of the product, we added a bowl to the content of the product, so the outcome was named “a bowl of rice.” “Living like a farmer, think like a laborer” is the best interpretation of this packaging design concept.

农夫与舌的初衷是提升人们日常生活中对美的感知力，用现代美学观对地方特色食材进行再创新包装作为品牌的核心理念；精选来自各地的食材，品尝生活中最朴实的原味幸福，主张像农夫一样生活。我们为农夫与舌设计的一款米的包装，为了增加产品的附加值和礼品感，在产品内容上我们加了一个碗，因此产品命名为“一碗饭”。“像农夫一样生活，想劳作者一样思考”，是这款包装设计概念的最好诠释。