PANDA POO

Bamboo Fiber Napkin Branding & Packaging


The “ Hill Side Brand” is a new high-end brand of tissue paper .It uses special local bamboo as raw material for papermaking with the environmental protection and symbiosis as the core concept of the brand.The brand uses the black aesthetic concept of packaging which subverts the people’s understanding of the traditional packaging design of paper. Thinking from the source of the product, it uses paper-carved panda artwork to appeal to people to protect endangered animals.


山丘是四川凤生纸业旗下一个全新的生活用纸高端品牌。产品选用了当地特有的慈竹作为造纸的原材料,以环保与共生作为品牌的核心理念。产品包装的整体设计理念是以全黑系的美学观念颠覆人们对国内传统纸巾包装设计的认知,从产品源头出发创想,以大熊猫为主体的艺术纸雕创作,呼吁人们带有环保意识去面对生活消费。山丘是四川凤生纸业旗下一个全新的生活用纸高端品牌。产品选用了当地特有的慈竹作为造纸的原材料,以环保与共生作为品牌的核心理念。