U-JEWELRY

 Branding & Packaging

U-JEWELRY tries to create an Oriental elegant jewelry brand.
 
In consideration of the brand positioning, we refine the Moon Gate which used in Chinese garden as the main design image, and create the gentle and implicit product packaging. The Moon Gate is quiet and fascinating. Behind the door there is a small building , blooming flowers  and quiet pond  . The beauty of the artistic conception brought by the Moon Gate is natural .The design conveys the strong oriental flavor of the products. Also, the ribbon is wrapped around the top of the box, full of solemnity and ritual sense when you open it.
 
The packaging design won the “Red Spot Design Award 2018″ and “iF Design Award 2019”.