Founded in 2021, Tou Xiang responds to consumers’ appeal to authentic, scientific, and effective skin care products by defining the core of the brand as “seeing through the surface to the essence”. Therefore, our goal for this project is to find an effective visual system that helps the brand to grow on its own.

Thinking in the shoes of a product manager, the packaging design forms its visual appeal by emphasizing the ingredient data of the products. 

This is the most direct way to appeal to the consumers. The process of building a brand has unlimited potential to be explored. Tou Xiang’s story may appear familiar, but it contains unexpected twists and surprises. We look forward to witnessing Tou Xiang to redefine the industry standard and enable more Chinese consumers to truly take care of their skin.