YOSEIDO

Packaging


Birch sap is the core ingredient of the product. Therefore, the shape of the birch tree becomes the inspiration for the packaging design. We use typography to outline the shape of the tree trunk and add a small bump on the bottle cap to indicate the process of birch sap extraction. This unique and graceful gesture of the bottle brings the audience not only the imagery of the birch tree itself, but also a brand-new angle to interpret the highlights of the product. In order to reflect the smoothness of the cured skin, the surface of the bottle uses a comfortable and skin-friendly material. The overall minimalist design brings an elegant and graceful posture to the product, and defines a novel design language for Yoseido.


 

产品核心成分为桦树汁液,因此桦树外观形态成为这套护肤品设计的灵感来源。我们使用成分词汇勾勒出树干轮廓,在瓶盖处设计凸点来表达桦树汁的萃取过程,给消费者带来桦树本体的遐想。通过微妙角度去表达产品的核心亮点,同时传递差异化与独创性。瓶身使用舒适亲肤的材料,反应被桦树成分所治愈后肌肤的光滑度,极简设计为产品带来漂亮且优雅的姿态,赋予品牌一种全新的设计语言。