SPECIAL MEAL

Branding & Packaging

We wish this compound flavored sauce could add ¬some fun and flavor to not only food but also our daily life. The emoji number on the front of the packaging cleverly combines a smiling face with number 1, 2, and 3, which brings the connotation of happiness and easiness. The format of the packaging takes inspiration from the format of a calendar. While opening the box, the users would feel like they are flipping through a calendar, which could spark new ideas and the sense of ceremony during cooking. The gradient color of the box could not only stimulate users’ appetite but also attract consumers’ attention.