Branding & Packaging

The project aims to bring a simple egg-yolk puff a vivid personality. It could be lively, dramatic, and full of fun and discoveries. Therefore, we came to the conclusion of the imagery of a panda, a monkey, a dragon, and a dancing lion interacting with a red egg-yolk puff. The expressions of the animals take inspiration from the facial expressions of Chinese opera performers, which could also spark audience’s curiosity – is the red egg-yolk puff a nose or something else? The central focus of the packaging, the red egg-yolk puff, leaves space for imagination and brings unique impression, which directly speaks to the dedication of Xuanma on making the best egg-yolk puff.