SK:LK-BODY CARE

 

Branding & Package

 


This is a set of wash supplies, which containing “hair care, shampoo, shower gel”. We hope to let the product appearance recognition own very strong communication power and extreme skin-touch experience with a simple, pure, and well-known language. Therefore, we combined the figures “0, 1, 2” with the form of ripples and chose fine, soft matte material for the product. This product image can communicate clearly the usage scenarios and priorities of the products to consumers whiling implying the brand is safe and skin-friendly.

 


这是一套洗护产品,包含了“养发、洗发、沐浴露”。我们希望通过简洁、纯粹且大众都熟知的语言,让产品外观识别具有很强的沟通力和极致的肤感体验,于是将数字“0、1、2”与涟漪形态相结合,产品选用了细腻、柔软的磨砂材质。这一产品形象向消费者清晰地传达产品的使用场景和先后顺序,同时也暗示了其品牌安全、亲肤的理念。