Branding & Packaging

As a low-alcohol rice wine, the product design uses a combination of off-white colors to convey the mildness of the wine from the packaging temperament. Ethnic minorities and wine culture are the roots of Guizhou. The plateau climate, land, and water quality make the local winemaking technology very prominent. We distilled these impressions into graphics and applied them in the design of the outer box to strengthen the quality of the production area. The girdle design uses the shape of rice to allow consumers to clearly understand the product type.