SANSEN

Branding & Packaging

The brand uses nature as its gene to produce shampoo products with flower brewing as the main ingredient. As consumer demand shifts from simple cleansing to professional efficacy, the brand has launched the Scalp Regenerating series of shampoos in response to market demand to provide consumers with more professional and targeted hair care. The brand has high hopes for the Scalp Regenerating hair care series and looks forward to opening up a new market in the field of domestic hair care. Therefore, emphasizing the product function of “Scalp Regenerating” is the core of this set of solutions. We designed a concise bottle appearance, expressing mature flower brewing technology with graphic logos, and emphasized the professionalism of analog salon lines through bottle shape and graphic design. To a large extent, the concise style of the bottle design shows its inclusiveness.