Grink, a brand-new beverage brand, first states its position in the market as “a scientifically proven healthy energy drink”. It decides to embrace a healthy lifestyle with a scientific attitude. Grink wishes to become the new generation of the Chinese national drink by creating a “truly healthy” beverage category. The product has been confirmed by clinical data for its health efficacy. Scientific body weight control is the key for the product to be remembered. We projected this key information on the packaging, and finally forms a strong graphic identity. The packaging not only reflects the rationality behind the drink, but also gives a very different and memorable look. The Chinese beverage market is full of colorful labels and playful illustrations. We believe that taking the opposite approach can bring more attention to the brand and make the product stands out in the competition within its category.