FUN POT

Branding

We have built an immersive visual experience for the hot pot restaurant brand. The enthusiasm of hot pot culture is conveyed through the redesign of Chinese characters. The design is inspired by the ingredients and flavors of Sichuan hot pot-the hemp flavor will make the tongue stale, the spiciness comes from the stimulation of spices, and the umami flavor was usually obtained from fish and sheep in ancient times. The designer digs out the unique recognizability of Chinese characters, and through the deformation of the font, creates a vivid visual effect for the brand. The stretched font has unlimited imagination. Use it freely in different media.

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