When the existing industry framework has been constantly challenged and broken by the market, more possibilities will occur. Xuanma is one of those possibilities. It will need to tell a more encompassing story to company the the brand’s expanding business framework and upgrading channel. As a result, VDG utilized visual graphics based on its products to lead the audience feels the genuine love of Xuanman. When enjoying the lovely egg yolk puff, one could clearly sense the deep connection between the taste, the craftsmanship, and the love behind. The creation of Xuanma’s visual language aims to reinterpret the essence of the brand and the positive energy that echos with the market. Xuanma’s decision of rebranding is also a brand new way to respond to this new generation of consumers, and to tell a more dynamic and touching story of their time.