XUAN MA

Branding


When the existing industry framework has been constantly challenged and broken by the market, more possibilities will occur. Xuanma is one of those possibilities. It will need to tell a more encompassing story to company the the brand’s expanding business framework and upgrading channel. As a result, VDG utilized visual graphics based on its products to lead the audience feels the genuine love of Xuanman. When enjoying the lovely egg yolk puff, one could clearly sense the deep connection between the taste, the craftsmanship, and the love behind. The creation of Xuanma’s visual language aims to reinterpret the essence of the brand and the positive energy that echos with the market. Xuanma’s decision of rebranding is also a brand new way to respond to this new generation of consumers, and to tell a more dynamic and touching story of their time.


当既有的产业框架,被市场不断挑战和撞击时,就会出现更多可能性,轩妈亦是如此,随着品牌业务扩大与渠道升级,他们需要讲出更深刻的故事。悟形以产品为载体,从视觉层面便让受众感知轩妈赋予其中的满满诚意,当你吃到手中的这颗蛋黄酥,可以清晰察觉到味道所带来与手艺、情感的紧密相连。视觉的营造是为了不断演绎品牌的核心精神,与市场产生共鸣的正面能量。轩妈选择品牌再造,同样是在用全新的方式和呈现回应当代消费者,讲述属于他们更多元的动人故事。